August 23, 2019
One of my favorite things about being an entrepreneur is that even 6 years after starting my own business, I’m still learning and getting to do new things.
For example, this summer I planned my first ever groundbreaking event! It was an exciting opportunity and I loved being able to tackle something new with The Spectrum Companies. The Spectrum Companies is a local developer that happens to be the brains behind some of my favorite spots, like La Belle Helene, an incredible date night option, and Kimpton Tryon Park Hotel, a gorgeous spot I’m planning a wedding for this weekend!
Needless to say, the opportunity to spread the word about their newest undertaking, in South End, was one I couldn’t pass up, especially since I got to plan it with Yellow Duck Marketing team. The groundbreaking on July 25 was to celebrate the 5-acre South End project that will include a rooftop bar, a 200-room hotel, 9-story office towers and plenty of dining and shopping options.
If you want to learn more (and you should) about the project and what’s coming, you should check out this Charlotte Observer for all the details.
Given it was my first groundbreaking, I thought it’d be a perfect opportunity to reflect on the event and do a mini-case study. Buckle up y’all, let’s take a look.
The primary goal for this event was to raise media and general awareness of the project. It was also an opportunity for all the different key players in getting the project approved to come together and celebrate all the steps up to that point.
Overall, I think my first groundbreaking event went awesome. Everything worked out very well and people had a great time.
The event was private, but we still wanted to make sure we had a great turnout, which was achieved. In total, about 100 people came, including Charlotte city council members, leaders from The Spectrum Companies, the owner of LendingTree and Charlotte’s Mayor Vi Lyles.
We started out with speeches from some VIPs, including Mayor Lyles, CEO of Spectrum Companies Darryl Dewberry, LendingTree CEO Doug Lebda, President and CEO of Charlotte City Planners Michael Smith and COO of Spectrum Companies Steve McClure. It was so valuable to hear their perspectives and excitement for the project.
And, of course, you can’t have an incredible event without incredible food. The groundbreaking featured some passed bites before the program and a full buffet after the program from Queen City Catering. In addition to local beers from Triple C Brewing Company and Lenny Boy Brewing Co., it was the perfect way to top off a wonderful event.
It was a lot to get done in the 2-and-a-half hours we had for the groundbreaking, but it was such a success and everyone enjoyed it.
Honestly, this was a very straightforward event that went incredibly well, so one of my key takeaways is to trust myself! Even if it’s an event I’ve never handled before, I’ve got plenty of industry experience to make something incredible happen.
One thing that I will be sure to change in the future is creating and having a photo cheat sheet for VIPs to refer to. Again, a groundbreaking is typically a media event, so taking a ton of photos is a must. I think a cheat sheet with some of the poses needed will be a great way to make people feel more comfortable with the process.
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August 19, 2019
Shine those apples, grab your new notebooks and put on your thinking caps: it’s back to school time.
I used to love going back to school in the fall as a kid, and I know my parents were pretty excited after a summer of entertaining my brother and I to send us back. Everything is fresh and new, and the possibilities are endless. It can also be a stressful time for parents and teachers alike. There’s back to school supplies to get, parent-teacher meetings to attend, and class parties to plan.
There are some easy ways to get the supplies you need for class parties, and parents can help with this, too. Read on to learn more.
August 09, 2019
August 02, 2019
As an event planner, weather can either be your best friend or your worst enemy. And, a lot of the time, it’s your worst enemy.
I was reminded of this in June when, thanks to some severe thunderstorms, we had to reschedule an outdoor concert at Waverly with Mo Money Band. The concert was highly anticipated as a part of their summer event series, but when a crazy thunderstorm prevented the band from being able to set up their equipment before the start of the event, we had to scramble to reschedule.