March 15, 2022
It’s Women’s History Month! All around, we’re celebrating Women’s History and the impact women have on our families, communities, and culture. As a women-owned and led business, we like to think we celebrate ourselves every day - but we also appreciate the special attention in March.
So, what are some women’s history month ideas for events or ways to contribute to our legacy? One way is to throw a women’s networking event where we can come together to support, uplift, and honor each other. We’re sharing three tips for planning the perfect networking event for women.
When planning a networking event for women, you want to consider these three things: theme, time of day, and social media sharing. Paying extra attention to these elements will show the ladies a little TLC.
Women are creative and influential people who enjoy the flair and festivities of life. A themed professional or social networking event helps women decide how to bring their A-game to the gathering. Choosing a theme for your networking event keeps everyone on the same page about how to show up. Your theme should be simple, so it doesn’t distract from the networking itself; however, it will also act as an icebreaker. It’s not about impressing each other but feeling confident and ready to mingle. If your goal is to encourage women to interact and engage at the event, you’ll want them to feel prepared in dressing up.
Here are some ideas:
Morning or late morning networking events are great for having a women’s networking event. A daytime event is perfect for women’s networking. Women often play multiple roles, and after office hours are usually filled with self-care, responsibilities, or catching up on business. So, an excuse to leave the desk while still being productive is always necessary - try making your event a breakfast or brunch.
You want your attendees to follow up with their new contacts and share feedback about the event. Make a plan for post-event follow-up. What content did attendees create during the event? You’ll want to give them a hashtag to use and encourage them to share their pictures and videos on social media. But, more importantly, provide them with a reason to take photos and video! Use a balloon installation, flower wall, or some other installation for guests to strike a pose and take a pic. Also, collect email addresses and send out a post-event email blast - thanking everyone for attending and reminding them how to share their content on social media.
Our most recent event was the Isabella Santos Foundation’s March Women’s Breakfast, In the Company of Women, at Charlotte’s Carmel Country Club. The branded breakfast invited women to wear purple and enjoy a delicious meal while raising funds for the foundation and learning about global rare pediatric cancer programs. In addition to an opportunity to learn more about the Isabella Santos Foundation’s cause for rare pediatric cancers, influential women had a chance to come together to educate, inspire, and motivate each other over a delicious breakfast. J. Leigh Events happily contributed by helping with decor and photo ops.
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